UK computer “snobs” to pay treble for iPhone

University of Warwick economist Professor Michael Waterson has predicted that British computer geeks may be willing to pay over £1,500 to get their hands on Apple’s latest iPhone

Professor Waterson’s study monitored e-bay sales of the iPhone 4 just after the product launch launched in the UK. Based on sales patterns for the iphone 4, the study suggests that consumers will massively over-pay for its sucessor the iPhone 5.

The study found that consumers paid between £600 and £1,500 for the handsets, which normally retailed at around £499 to £599 in stores...

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