Showing posts with label Copywriting. Show all posts
Showing posts with label Copywriting. Show all posts

15 May 2015

Is Retail Therapy just buying stuff we don't need?

You don't need it, but buy it anyway... 
Have you had a look in your loft lately?  It’s full isn’t it and there’s no car in the garage either is there, because that’s rammed too, stuffed with all things you thought you wanted - but didn’t. 

You only have to look at e-bay to realise we don’t really want half the things we buy in the shops. It’s hard to know why we part so easily with our hard-earned cash, just to give it away to a charity shop, sell it for the fraction of the price, or lob it to rot in the attic? 

Whether they’d be presents from family that haven’t got a clue what you need, that advertising campaign that was just too damn good, or you just lost the plot one day and randomly filled your boots with more clutter.  Clutter that gradually takes over your house and ends up owning you...
So why is your car rusting away on the drive and the Christmas decorations buried so deep in the loft that it’ll take until January to dig ‘em out? The short answer is that our lives are jam-packed with stuff we never really wanted in the first place, but it’s more complicated than that. Maybe it’s all that Retail Therapy the shrinks tell us is so good for us?

ADVERTISEMENT | I can create something like this for your business blog and promote it through my Social Media feeds for just £125.00. Get in touch now... 

Are there really any therapeutic benefits of shopping?

We’ve all heard the mantra, “When the going gets tough, the tough go shopping”. When you are fed up, the theory goes, something must be lacking, and so buying something nice might just fill that gap. It makes sense, doesn’t it?  Something is missing, you choose to buy something you want and you feel better. I’ll never be miserable again, well, not until the next time. The thing is there might be some truth in that immediate gratification makes us happy, but sadly, it doesn’t seem to last and what were once those mood-saving pair of luxury of knee-length boots are now just slumped with the others under the stairs...

Recent studies suggest that six out of ten of us buy things to “cheer themselves up”, with one in three shoppers revealing that they bought as a “form of celebration”.  The product itself, was incidental, it could almost have been anything.  The reward (the positive reinforcement, to use the psycho-speak), or pleasure of shopping appeals real.  Here are a few reasons why retail therapy works...

4 February 2015

Meet the laziest man in the World



Post for: Handy Ideas.


28 November 2014

Why does business use Social Media?

Recent research by software giant Sage suggests that 26% of Small & Medium sized Enterprises (SMEs) spend an hour, or more on Social Media.

Read the published article...

27 November 2014

What is Black Friday?

From midnight tonight it's Black Friday. The day that's traditionally the last pay-day before Christmas and the day that e-shops all over the World slash their prices and offer really silly prices...

 Read the published article...

Here's one of my tweets and a voucher that I created for Black Friday...

4 November 2014

Writing for Business | Kate's special for Christmas...

WOW | Hand finished 3D Christmas cards for 72p each...
With over 60,000 customers and 2500 cards for you to choose Kate's Special is the way Kate likes to say thanks. 

This time Kate has picked out a lovely box of Second Nature Christmas cards and offering them at a special price of just £3.99.

For our lovely blog visitors we're also giving you another 10% off too which means that this hand finished quality 3D box of cards work out at an amazing 72p each.

Here's the money-off code:

LOVEKATESCARDS10

Kate regularly updates her special deals, so it's always worth coming back to have a look at what's new. Oh, by the way, if you don't want to miss Kate's Specials, please keep in touch on Twitter and Facebook...

Love Kate's | Click someone happy...

Read the published article...

ADVERTISEMENT | I can create something like this for your business blog and promote it through my Social Media feeds for just £30.00. Get in touch now... 

17 October 2014

Writing for Business | Thanks for the Christmas Jumper Switzerland...

As popular today as they ever were... 
Switzerland has given the World many wonderful things. Those little knives the Swiss Army use in battle, the 1960s woollies that kept skiers warm in the snow and Muesli. Which one is best? Well, you decide...


Up to 85 tools
First supplied to the Swiss Army in 1891 this elaborate cutlery originally had only four gadgets tucked away in its wooden barrel:  A blade, screwdriver, can opener and a punch. The original knives were used by officers and were known as the Swiss Officers Knife. Shortened to the "Swiss Army Knife" by the Americans after the second World War today there's one with a ludicrous eighty five tools.

What do Bill Crosby, Chevy Chase, Alan Partridge and Colin Firth have in common?  Yes, you guessed it...

Read the published article and more things switzerland gave the World... 

ADVERTISEMENT | I can create something like this for your business blog and promote it through my Social Media feeds for just £50.00. Get in touch now... 

29 March 2014

Copywriting | Off on your holidays? Don't forget your Travel Gadgets...

Who’s going travelling this Easter?  Well, if you are you'll be pleased to know that at Handy Ideas we're  always on the lookout for a good gadget and we're going to take you on trip to see what we've found. 
The Language Bangle does your talking for you... 

On your journey you’ll find a useful Bottle Clip, a scratch-as-you-go Travel Map, some really snazzy Language Bangles, a handy London Underground Map and our favourite, a really handy waterproof iSwim for your iPhone...

Let's face it us Brits aren't good at learning the lingo when we're away on holiday so these Language Travel Bangles help a lot. If you need something, like a bus, a bar, or "toileto", just apologise that you "speakie no Spanish" and point at the symbol of what you need on the Language Bangle.  Great idea and a great way to get talking when you're on holiday abroad.

Read the published article

8 March 2013

Cornwall comes top of the Mother's Day gift-list


IT'S OFFICIAL | The UK's most spoilt Mums live in Cornwall and some of them can expect a whopping £106
in gifts and treats this Mothering Sunday.

Narrowing it down the Cornish town of Falmouth is Britain’s most generous, with doting offspring coughing up to fifteen times more in Mother’s Day cards and gifts than those celebrating in Northhallerton,Yorkshire, who'll be opening up presents worth a stingy £7.

Read the published article

9 December 2007

Why Tweet? How to sell stuff on Twitter...

By maintaining a consistent stream of tweets you will soon increase your presence on the web and in a way that is both consistent and helpful in developing your organisation’s brand and corporate personality.
“Tweeting 4 is all about driving traffic to your business, helping you connect with new customers and keeping them interested in what you do.” 
Whether you’re a new, or established business, Tweeting 4 can help you develop strategies to both help retain your new followers and keep customers coming back to your website time and time again.

STUDENT GUARDIAN 



WRITER'S GUARDIAN 

WRITERS TIPS & QUOTES 

TWEETING 4 (NIFTY TWEETER) 

QUOTILUCIOUS 

ANTHONY BOUNDS 

TARQUIN BOLLOUX 

Back to Tweeting 4

LOVE KATE'S 

HANDY IDEAS